Privacy Policy

PRIVACY POLICY
Last updated: July 2026

Important notice
This Privacy Policy applies to the website thesagewoman.com.au, the SAGE Woman email list, the 12-Week SAGE Program, and any related coaching programs or products operated by Sera Vale (ACN 693 316 657). By using this website or providing your personal information to us, you agree to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

1. Our commitment to your privacy

We are committed to protecting your personal information and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, store, and disclose your personal information, and how you can access, correct, or make a complaint about the way we handle it.

We take the privacy of health-related information particularly seriously. Information you share with us about your health, menopause status, or wellness goals is treated with the highest level of care and is never sold or shared with third parties for marketing purposes.

2. What personal information we collect

We collect personal information that is reasonably necessary for us to provide our services.

Information you provide directly:

• Your name and email address when you download the free workbook, join our email list, or apply for the coaching program
• Health and wellness information you voluntarily share, such as where you are in the menopause transition, your health goals, and your responses to the SAGE quiz
• Physical measurements and baseline data you record in the workbook or share during coaching, such as waist circumference, balance test results, or blood panel results
• Payment information, processed securely through our payment provider — we do not store your credit card details
• Communications you send us, including emails, Facebook group posts, and coaching call contributions

Information collected automatically:

• Website usage data (pages visited, time spent, referring website) collected via cookies and analytics tools
• Device and browser information including IP address, browser type, and operating system
• Email engagement data (whether you opened an email or clicked a link), collected by our email platform Kit

Sensitive information:
Health information is classified as sensitive information under the Privacy Act 1988 and receives additional protection. We only collect health-related information that you voluntarily provide to us, and only for the purpose of delivering our program and coaching services.

3. How we use your personal information

We use your personal information to:

• Deliver the free SAGE workbook and any other resources you have requested
• Send you our email newsletter and program updates (you can unsubscribe at any time)
• Administer the 12-Week SAGE Program and group coaching services
• Personalise your experience based on your SAGE quiz results
• Process payments for coaching programs or products
• Respond to your enquiries and provide customer support
• Improve our website, products, and services
• Comply with our legal obligations

We will not use your personal information for any purpose not reasonably related to why it was collected, unless you have consented or we are required to by law.

4. How we share your information

We do not sell, rent, or trade your personal information to third parties.

Service providers:
We use trusted third-party service providers to operate our business. These providers may access your personal information only to the extent necessary to perform their services and are required to keep your information confidential. Our current providers include:

• Kit (ConvertKit) — email marketing and automation (United States)
• GoDaddy — website hosting (United States and global CDN)
• Typeform or Interact — quiz hosting and lead capture (United States)
• Microsoft Teams — group coaching calls (United States)
• Facebook/Meta — community group hosting (United States)
• Our payment processor — secure payment processing

Overseas disclosure:
Some of our service providers are located overseas, primarily in the United States. By providing your personal information to us, you consent to it being disclosed to these overseas recipients. We take reasonable steps to ensure overseas recipients handle your information consistently with the Australian Privacy Principles.

Legal requirements:
We may disclose your personal information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business transfers:
In the event our business is sold or transferred, your personal information may transfer to the new owner. We will notify you of any such change.

5. Testimonials and social proof

If you share a testimonial, reflection quote, or result with us, we may ask your permission to use it in our marketing materials, social media, website, or future publications. We will always ask for your explicit written consent before using any identifiable information, give you the option to remain anonymous, and allow you to withdraw consent at any time. We will never share your health measurements, blood panel results, or sensitive personal data publicly without your explicit written consent.

6. Cookies and website analytics

Our website uses cookies to improve your experience and collect usage data. We use essential cookies necessary for the website to function, analytics cookies (such as Google Analytics) that collect aggregated anonymous data, and marketing cookies placed by third-party services such as Facebook Pixel. You can control cookies through your browser settings. By continuing to use our website, you consent to our use of cookies as described in this policy.

7. Email communications

When you subscribe to our email list, you consent to receive email communications from us including your welcome email and resources, our automated welcome sequence, program updates and relevant health content, and information about new products or the book.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any email, or by emailing us using our contact form. Unsubscribing from marketing emails does not affect transactional emails related to a purchase or program you have enrolled in.

8. How we store and protect your information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Our measures include secure HTTPS encryption on our website, password-protected accounts with our service providers, limiting access to personal information to those who need it, and using reputable security-certified service providers.

No data transmission over the internet can be guaranteed as completely secure. If you believe your interaction with us is no longer secure, please contact us immediately.

We retain your personal information for as long as necessary to provide our services and meet our legal obligations. If you request deletion of your data, we will action that request within 30 days, subject to any legal retention requirements.

9. Children's privacy

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we become aware we have done so, we will delete it promptly.

10. Your rights

Under the Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

• Access your information — request to see what personal information we hold about you. We will respond within 30 days.
• Correct your information — ask us to correct any information that is inaccurate, incomplete, or out of date. We will respond within 30 days.
• Withdraw consent — where we rely on your consent to process your information, you may withdraw that consent at any time.
• Make a complaint — if you believe we have breached the Australian Privacy Principles, see Section 12 below.

11. Links to other websites

Our website may contain links to third-party websites. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of any third-party site and encourage you to read their privacy policies before providing any personal information.

12. Contact us or make a complaint

Sera Vale
The SAGE Woman
Website: thesagewoman.com.au

If you have a question or complaint about how we handle your personal information, please contact us first. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. For significant changes that affect how we handle your personal information, we will notify subscribers by email. Your continued use of our website after any changes constitutes acceptance of the updated policy.